East Peoria, Ill., July 28, 1999 - Customer Potential Management (CPM), an international company providing customer relationship management solutions, announced that it has formed a strategic partnership with Healthdemographics to provide healthcare executives with the first combination of customer information, industry data and analytical resources in one comprehensive solution. The result is a link between marketing, operational, quality assurance and financial planning functions which will allow healthcare providers to quickly and accurately assess their current market position, predict the movement of the overall market and identify key opportunities to improve the effectiveness of their direct marketing efforts.

"The increasingly competitive healthcare environment makes it imperative for hospitals to know and maintain a direct relationship with the healthcare consumer," said John Hallick, president of CPM. "However, in order to provide their community with the best services today and in the future, they must also know which services the community will need and when they will need them. Now providers can perform both functions from one integrated data source."

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