East Peoria, Ill., Jan. 5, 2000 - Customer Potential Management (CPM), an international leader of customer relationship management solutions, announced a strategic relationship with Caredata.com, Inc., a leading healthcare intelligence and Internet content provider, to provide healthcare executives with the first combination of customer information, leading industry data and analytical resources in one comprehensive solution.

The solution combines CPM’s customer relationship management strategy with Caredata.com’s Avenir market analysis tool to create a concrete link between marketing, operational, quality assurance and financial planning functions within a healthcare organization. It allows healthcare providers to quickly and accurately assess their current market position, predict the movement of the overall market and identify key opportunities to improve the effectiveness of their direct marketing efforts.

This comprehensive solution provides healthcare organizations with the tools they need to predict changes in demand for specific healthcare services by uniting CPM’s sophisticated analysis of internally generated customer data with Avenir’s fully integrated market reporting and demographic information. Market forecasts are specific to the healthcare organization’s local market area, so decision-makers can determine where healthcare needs will grow and change in their region.

For more information, visit www.cpm.com and www.caredata.com.

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