Endeca, a next-generation information access company, announced that Corporate Express, a Buhrmann NV Company, has selected the Endeca Information Access Platform (IAP) as a key component of its master data management (MDM) and customer experience management (CEM) initiatives. Corporate Express is using the Endeca IAP to deliver a unique and dynamic customer experience - including custom views of products and pricing - of clean, normalized master product data. The first application into which Endeca was integrated was Corporate Express' B2B eCommerce site, E-Way.com, which features over 190,000 products, supports 1.2 million users from over 100,000 specific customer accounts, and is responsible for 75 percent of the company's overall revenue. As a result, Corporate Express can deliver a consistent yet highly personalized customer experience to grow existing customer accounts while attracting new business.
The end goal of any MDM project is to allow for quick and easy information access to a single, normalized view of data, so users - employers, customers, partners, etc. - can make informed, confident decisions in support of key business processes. Corporate Express is the latest example of businesses adopting advanced information access strategies to accelerate the return on investment associated with MDM initiatives. The Endeca Information Access Platform plays a critical role in the Corporate Express MDM stack by delivering the capabilities needed to incorporate master data and other related product information into the customer experience. The complete solution implemented at Corporate Express also includes integrated components for the cleansing and normalization of disparate product data from Silver Creek's DataLens System and MDM middleware for managing this data from IBM's WebSphere Product Center.
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