Coremetrics, the leading provider of Web analytics solutions, announced the launch of its Integrated Marketing Analytics Partner Program (iMAPP) with 11 participating companies. iMAPP represents the industry’s first broad initiative to standardize the measurement of all online marketing sources into a common reference framework and definition of site activities. Under the terms of the program, all iMAPP partners can embed marketing programs deployed through their systems with Coremetrics technology to enable automatic tracking and measurement in the Coremetrics Marketing Management Center (MMC). The Coremetrics MMC is the industry's first independent unified measurement solution that presents all online marketing campaigns in a single, sortable interface, with unbiased conversion and revenue metrics on a link-by-link basis spanning pay-for-performance search, marketplace listings, portal advertisements, and email campaigns.

To date, the leading online marketing providers that have joined the iMAPP include:
Email Providers: @Once, CheetahMail, Digital Impact, SmartDM
Search Marketing & Management: eonMedia, iCrossing, NewGate Internet, Performics, TrafficLeader
Search Engine Marketing Toolset: GO TOAST
Affiliate Networks: Performics
Adserving Technology: MediaPlex


In addition to reporting visitor, clickthrough, conversion and sales information through the MMC, iMAPP-enabled vendors will leverage Coremetrics LIVE Profile technology to demonstrate the post-click latent value of marketing over a client-configurable time period ranging from two days to six months. With a single click from the MMC, clients can also access comprehensive customer profiles, merchandise sales, scenario conversion, and event completion information for each unique link of every marketing campaign. In addition, the Coremetrics Enterprise Data Bridge allows customers to easily integrate campaign cost, placement, and impression data from marketing vendors into offline data sources to ascertain true return on marketing investment for each line item of their online marketing initiatives.

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