Coremetrics, the leading provider of Web analytics solutions, announced the launch of its Integrated Marketing Analytics Partner Program (iMAPP) with 11 participating companies. iMAPP represents the industry’s first broad initiative to standardize the measurement of all online marketing sources into a common reference framework and definition of site activities. Under the terms of the program, all iMAPP partners can embed marketing programs deployed through their systems with Coremetrics technology to enable automatic tracking and measurement in the Coremetrics Marketing Management Center (MMC). The Coremetrics MMC is the industry's first independent unified measurement solution that presents all online marketing campaigns in a single, sortable interface, with unbiased conversion and revenue metrics on a link-by-link basis spanning pay-for-performance search, marketplace listings, portal advertisements, and email campaigns.
To date, the leading online marketing providers that have joined the iMAPP include: Email Providers: @Once, CheetahMail, Digital Impact, SmartDM Search Marketing & Management: eonMedia, iCrossing, NewGate Internet, Performics, TrafficLeader Search Engine Marketing Toolset: GO TOAST Affiliate Networks: Performics Adserving Technology: MediaPlex
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