Coremetrics, a leading provider of Web analytics, marketing and merchandising solutions, announced its newest release, Coremetrics 2005. This release offers automated marketing ROI against any campaign, program or product; detailed analytics covering on-site search activity; real-time reporting against Key Performance Indicators (KPIs); and numerous user interface improvements. With Coremetrics 2005, clients leverage lifetime individual visitor experience (LIVE) profiles to run a sophisticated profile-based marketing and merchandising campaigns and gain valuable recommendations that drive a highly profitable online channel.
Servicing more than 300 leading brands, Coremetrics provides unique solutions for retailers, financial service organizations and travel service providers. The new functionality in Coremetrics 2005 was developed to address the growing challenge of attracting, selling to and increasing the value of high value.
Key enhancements in the areas of marketing and merchandising effectiveness, site optimization and profile marketing include marketing ROI, accelerated reporting, on-site search, on-site search zoom and page zoom. Coremetrics 2005 also includes numerous UI enhancements for usability. After several months of usability tests at customer sites with merchandisers, marketers and site usability engineers, Coremetrics implemented a number of improvements both to decrease the time spent analyzing online behaviors and to decrease the time to action.
Coremetrics 2005 will be publicly available in November 2004.
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