Coremetrics, the provider of hosted Web analytics and precision marketing solutions, announced the acquisition of the IBM SurfAid Analytics business, a premier on-demand Web analytics service, headquartered in Dallas, Texas. In addition, IBM WebSphere, the software platform for on-demand business, and Coremetrics have joined forces to deliver a best-of-breed multichannel business analytics solution tailored for Web sites running WebSphere Commerce software.
SurfAid Analytics, launched by IBM Global Services in 1996, has long been known in the Web analytics community for its commitment to service, powerful ad hoc report building capabilities, segment analysis, business language reporting paradigm, flexibility to meet unique customer needs and pervasive application use. Its customer base spans multiple industries including communications, manufacturing, media, publishing, retail, financial services and travel/transportation as well as corporate intranets.
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