Coremetrics, the provider of hosted Web analytics and precision marketing solutions, announced the acquisition of the IBM SurfAid Analytics business, a premier on-demand Web analytics service, headquartered in Dallas, Texas. In addition, IBM WebSphere, the software platform for on-demand business, and Coremetrics have joined forces to deliver a best-of-breed multichannel business analytics solution tailored for Web sites running WebSphere Commerce software.
SurfAid Analytics, launched by IBM Global Services in 1996, has long been known in the Web analytics community for its commitment to service, powerful ad hoc report building capabilities, segment analysis, business language reporting paradigm, flexibility to meet unique customer needs and pervasive application use. Its customer base spans multiple industries including communications, manufacturing, media, publishing, retail, financial services and travel/transportation as well as corporate intranets.
Beyond SurfAid's innovative technology, which is complementary to Coremetrics' offering, Coremetrics acquires significant Web analytics talent, a diverse customer base servicing multiple industries and a growing, profitable business. Companies serviced by IBM SurfAid include ACS Publications, AMD, Cirque du Soleil, IBM, Moody's KMV, Toyota Motor Sales, Union Bank of California, Verizon Super Pages and MPS Technologies - a leading provider of service to the Publishing industry.
Coremetrics plans to merge the best of each platform as part of an integrated roadmap to provide maximum value to its customers. Combining Coremetrics' deep analytics and industry best practices with SurfAid's solutions - such as Visitor Experience Analysis, Action Ready Reports, Real-Time Monitor, Report/Notebook Scheduler, Ad-Hoc Report Builder, and its distributed computing architecture - will provide powerful analytics enhancements and improved usability for clients.
IBM and Coremetrics have joined forces to deliver a best-of-breed cross-channel business analytics solution specifically for use with IBM WebSphere Commerce software. While IBM WebSphere Commerce and Coremetrics already share a number of joint customers, the two product groups are jointly collaborating to innovate and will become each other's lead partners in the area of ecommerce.
By offering WebSphere Commerce Analytics powered by Coremetrics, IBM is able to deliver the metrics and analysis capabilities that allow commerce customers to transform data insights into business action. The two product groups are jointly collaborating on a solution that provides insight into all WebSphere Commerce-driven channels including Web, partner sites, in-store kiosks, contact center, gift registries, handheld devices and more. By combining insightful merchandise reporting, push button data sharing and rapid implementation with Coremetrics' rich reporting interface, deep commerce expertise, aptitude for integrating data across channels, and detailed visitor and transaction data collection, customers will spend less time investigating and more time taking action on the data. Further, this synergy puts the offerings in lockstep to ensure that WebSphere Commerce customers' analytics needs are continually addressed.
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