Coremetrics, a leading provider of on-demand Web analytics and precision marketing solutions, is launching a comprehensive range of tools which enable organizations to implement more scientific, data-driven and proactive online marketing programs. Coremetrics 2007 builds on Coremetrics' robust Web analytics platform, enabling marketers to turn granular analytical data into clear marketing activity plans instantly.Coremetrics 2007 delivers automated cross sell recommendations based on visitor behavior; enhanced analytics enabling highly intelligent and automated marketing strategies; and multichannel analytics with IBM WebSphere Commerce. The suite is delivered in an on-demand, Software as a Service (SaaS) model that includes ongoing support by a team of business and analytics advisors. Coremetrics works with clients across all industries including the travel, financial, media, content and retail sectors, to help businesses achieve their online marketing objectives.
The new features in Coremetrics 2007 leverage the power of Coremetrics LIVE Profiles, the industry's leading record of all visitor behavior cross-session activity, making it easier for online managers and marketers to act on the data and make informed, targeted business decisions.
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