AMA Insurance thought that its 2007 core transformation would carry it through the rapidly changing insurance industry for several years. But it 2015, it was back at the drawing board.

“We came to the realization our relatively new core systems limited our ability to grow and adapt to changing market needs,” says Collin Moody, VP and CIO for the Alberta Motor Association (AMA), the Canadian insurer’s parent. “As we looked at our forecasts, as well as emerging customer expectations, the only way to achieve our digital business and self-service goals was switching platforms.”

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