October 15, 2007 - CopperKey Inc., a fast Web-based software and solutions company, announced the launch of PredictiveIQ, an automated predictive modeling Software as a Service (SaaS) at the DMA 07 Conference and Exhibition.
PredictiveIQ significantly reduces the time and cost involved in producing predictive models by automating the process. Delivered online as a software service, it provides simple point-and-click options to search a customer database to obtain insight about key attributes and rank customers against up-sell and cross-sell opportunities, as well as profile and model responders to ongoing campaigns. The software also enables searches of pre-defined third-party databases, and based on best customer attributes, obtains modeled and ranked lists of "look-a-like" prospects to target. All of these functions can be done in minutes.
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