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Content Virtualization Startup Sets Sights on Overload

  • June 01 2011, 4:48pm EDT

June 1, 2011 – Today marks the launch of a new data enterprise software startup called VirtualWorks Group, which was founded with the goal of improving information overload situations suffered by many organizations. 

With a new enterprise framework in place and virtualization platform on the way, VirtualWorks is led by an experienced management team, including founding chairman and CEO Edward Iacobucci, formerly of Citrix.

Today’s IT trends in virtualization, cloud and mobile computing tend to create more problems of duplication, disintermediation and confusion of data, explains Vicky Harris, Director of Marketing for VirtualWorks. Core to VirtualWorks is an enterprise information framework they call the Virtual Index Architecture (VIA), developed to tackle productivity and decision-making problems from data sprawl.

The VIA indexes all types of data (structured or unstructured, stored in the cloud or locally) and virtualizes the content so employees can retrieve files from any application, location or device, with the aim of increased productivity and deeper information insight. Content virtualization acts as an overlay to existing IT systems of ERP, CRM, document management, intranets or other enterprise systems.

“Our focus is on optimizing the ways in which end users access and experience data because that is, ultimately, where value-creation takes place – while ensuring enterprise data remains secure,” says Harris.

"The exponential growth of data is only matched by its value to the enterprise," Iacobucci said in a release. “Our new VIA framework is radical in that it's non-disruptive: it doesn't require end-user or organizational changes or custom system integration efforts.”

"Virtualization has delivered huge benefits at the server and desktop level, and it now promises to do the same for content that's spread across the cloud and a variety of devices," Robin Bloor, chief analyst with The Bloor Group and founder of Bloor Research, was quoted to say in a VirtualWorks announcement.

VirtualWorks is backed by private and institutional investors. The company raised $8.5 million in first-round funding and will announce and ship its first content virtualization platform later this summer. 

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