Let's say you've effectively launched an Internet portal, you have an online ordering system and your automated CRM application is up and running. Congratulations. You've won half the battle of the new millennium. What you may still be lacking is the most efficient way to get your content from here to there ... and there and there. With the maturity of the Internet age, the savviest IT professionals are now focused on managing content distribution.

So you have the cool Flash demo, the hot PR info that gets updated four times daily, the dazzling catalog data and the "just click here" ordering system. What do you really have? The reality is that you're talking about a mass of database and file system-based content and code. Most modern content stores, in fact, are made up of these three components.

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