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Content Management Market Split, Analyst Group Says

Published
  • January 07 2011, 4:56am EST

January 7, 2011 – There is a division between the types of enterprise content management vendors and continued success relies on catering to customer’s specific document needs, according to a report and analysis from The Real Story Group.

In a 2011 marketplace overview, the buy-side analyst firm states ECM is split into two seller segments. The larger segment is the infrastructure vendors, those companies that position platforms as a set of lower-level technology services to manage high-volume needs. The other segment is the document management application vendors, those companies in the market that configure products to accommodate specific needs.

The new year marks a likely “freeze out” of smaller vendors into the larger infrastructure market, says Alan Pelz-Sharpe, principal analyst with Real Story Group. Big vendors like Oracle, IBM, EMC and Microsoft have proliferated with large-scale enterprise content management systems, leaving the document management application vendors to focus on process-specific, according to the market overview.

While there may be a permanent fissure between the two ECM marketplaces, creativity could propel vendors at any level, Pelz-Sharpe says.

“I would also have to say that there is still room for real innovation, particularly around the search/retrieval and long-term archiving elements of this market that could cause a real shake up in the future,” he says.

And with innovation comes more acquisitions by the bigger firms, which could be seen as risky for consumers, the Real Story Group states. Acquisitions could be a benefit to many independent document application firms, especially with some already finding success in the booming cloud and software as a service markets.

Ultimately, condensed competition within both portions of the ECM market will push vendors further toward consumer-specific products that can get up and running quickly, Pelz-Sharpe says.

“Vanilla products just won’t cut it anymore. Buyers are very savvy and want not just your technology, but also your expertise in specific environments,” says Pelz-Sharpe.

To read more about recent ECM trends, click here.

 

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