August 3 – Fewer than one-third of consumer respondents (28 percent) thought that companies collecting data about them for marketing purposes use that information in an ethical manner. This is according to a new survey conducted by Kognitio, a global provider of business intelligence and data warehousing solutions.

The issue of data privacy has long been of key concern to consumers, and both their willingness to share some of that information as well as their limits are borne out in the Kognitio survey. More than two-thirds (69 percent) say they are willing to allow companies to collect some personal data, but want to limit the type of information collected, and don’t want the data shared with other firms. Only three percent of respondents indicated they would be comfortable with their data being shared if it makes their shopping experience better and more convenient.

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