Almost half of U.S. consumers are prepared to share biometric data with health insurers to receive discounts on premiums, according to a new wearables survey by Troubadour Research & Consulting.

The report, “The Consumer Wearable Category Grows: Q1 2016 Update”, tracks consumer attitudes and perceptions of wearable technologies. It is Troubadour’s first study since its benchmark report in September.

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