The collection and analysis of consumer data can provide insights to employers, including healthcare organizations, into their employees’ health status while offering the basis for information for the creation of wellness plans.

An individual’s buying habits, voting affiliation and voting history, television viewing, financial status, family status and social sentiments—which are the emotions behind social media mentions—together can give a view of the individual’s overall well-being, says April Gill, vice president of analytics solutions at Welltok, a vendor that offers health optimization services.

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