October 22, 2008 - International Planning and Research (IPR) recently deployed SAS enterprise-class business analytics to drive customer value.


IPR is a relatively small company known for delivering large company results. IPR gives its clients a competitive advantage by helping them understand market opportunity for their products and services.


Following IPR's recent deployment of SAS' industry-leading business analytics framework, the company cut two days off its typical turnaround time of five or six days. Company executives called the decrease significant.


"With SAS, we're able to go far beyond our clients' expectations, not only with more timely delivery, but the time savings also mean that we're able to do even more analysis for our clients," said Joseph Gatto, IPR managing director. "In some cases, we have added more market segments or countries to our analysis as a result of the time saved with SAS. In other instances, we have deployed our analysts to other projects. Bottom line is that with SAS we're more efficient and we've gone beyond our customers' expectations."


Gatto said that prior to the SAS deployment, IPR used four disparate tools, but now have standardized on the SAS framework. IPR analysts no longer need to be skilled in transferring or manipulation data between multiple tools.

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