March 6, 2012 – In a deal between Web content providers, data collection and monitoring provider Connotate Inc. announced Tuesday it has struck a deal to acquire aggregation specialist Fetch Technologies.

Fetch software and Data as a Service solutions make automatic scans in real time of millions of websites for delivery and integration of data with existing data management systems. Fetch’s offerings utilize data scanning for competitive intelligence, news aggregation and background screening, with a basis in artificial intelligence technology tested in the provider’s in-house testing laboratory.

Connotate’s offering for monitoring, collection and analysis will be combined with Fetch’s solution for information extraction, integration and analytics. Former Fetch CEO Ryan Mullholland, who will assume the role of President at Conntate, called a called “similar product … but [with] differing go-to-market strategies.”
Connotate CEO Keith Cooper said the confluence of growth from big data, social media and cloud-based computing drove his firm to make the acquisition and boost its machine learning for Web data extraction. Cooper was appointed as CEO by Connotate last week.

Fetch was founded in 1999 in Southern California and counts Dow Jones, ADP and AAA among its mission-critical Internet data clients.

Financial details of the deal were not disclosed.