Countless resources, technologies, strategies and hours have been invested by organizations “trying to clean and fix exabytes of bad data that has infected the business environment,” notes Darren Peirce, chief technology officer and vice president of products at Magnitude Software. But to what end?

“Most of these efforts focus on alleviating the symptoms vs. eliminating (or mitigating) the root cause,” Peirce says. “Rather than working nonstop on this oft-thankless and endless effort, an enterprise can drive a different outcome by changing its strategy and behavior.”

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