Countless resources, technologies, strategies and hours have been invested by organizations “trying to clean and fix exabytes of bad data that has infected the business environment,” notes Darren Peirce, chief technology officer and vice president of products at Magnitude Software. But to what end?

“Most of these efforts focus on alleviating the symptoms vs. eliminating (or mitigating) the root cause,” Peirce says. “Rather than working nonstop on this oft-thankless and endless effort, an enterprise can drive a different outcome by changing its strategy and behavior.”

“The right automation, stewardship and governance can transform a reactive MDM approach to one that is preemptive,” Peirce continues.

Peirce will expand on this message in his keynote address to be delivered at The MDM & Data Governance Summit, in New York, Nov. 8-10. The keynote will review a customer case study that follows best practice methods in preventing data issues vs. addressing them after the fact.

Attendees will learn “how an organization can transition from the hamster wheel of reacting to data challenges to being empowered to address them before they happen,” Peirce says.

Topics to be covered include:

  • Enabling business users to request changes directly to master data.
  • Applying technology to enable continuous, rules-driven proactive improvement in data quality.
  • Deploying a cross-domain solution to enable enterprise engagement with master and reference data as the ‘glue’ that links together business processes, systems, and business intelligence.

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