Computer Associates Reworks Market Approach Computer Associates International is reworking its marketing and branding strategies to better reflect its e-business product offerings beyond its traditional mainframe market.
The Islandia, N.Y.-based provider of enterprise applications and mainframe management systems says it has refocused into three categories of infrastructure management, information management and process management. Within these categories are six focus areas: Unicenter enterprise management systems, eTrust security, BrightStar storage, AllFusion application lifecycle management, Advantage (Jasmine) data management and application development, and CleverPath portal and business intelligence.
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