"Nearly five years ago, with the advent of the partner program, we transformed from a ship on our own course to a member of the fleet," states Computer Associates (CA) vice president of marketing, Carl Hartman. "At that time, we were not viewed as a company that partnered with anybody. We recognized that things were changing, the dynamics were shifting a bit and that regardless of how hard we tried, we'd never be able to give everybody everything they needed without partnering. Our chairman, Charles Wang, asked me to head the partnering efforts. In approximately nine months, we launched the program. A year after that, we had hundreds of partners integrating with our technology and bringing solutions to market for our customers. I'm proud of the fact that in a compressed time frame under a fair amount of pressure, we really executed and built a team and a program and got enough traction around it that it's still thriving today. While the advent of the partner program was significant, this year our company has exercised an even greater sea change."
The CA sea change of 2001 has three components product, advertising and financial. Product-wise, the company that develops solutions for all business intelligence needs now has a slogan to address their coverage: The Software That Manages E-Business. Hartman elaborates, "We ordered our offerings into three strategic categories and six core solutions now known as our '3x6 Strategy.' The three strategic categories are e-business infrastructure management, e-business information management and e-business process management. Management means many things to us including the management of the infrastructure all the devices, applications, databases and networks that people have; management of the information that lives on top of that infrastructure; delivering it to the right people; and doing this all in support of the business processes that an organization has in place. Across these categories, CA delivers market-leading solutions in enterprise management, security, storage, e-business transformation and integration, portals and knowledge management, and predictive analysis and visualization."
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