People think visually. We need to see our logic.1 Map makers have always known that a map is not just a tool for showing how to get from here to there. It is a method - a technique for organizing and embedding knowledge in a manner readily understood by all.

However, the typical business intelligence (BI) tools implemented, such as dashboards, are far m ore simplistic. Consequently, many of these tools place the burden of discovery and information insight on the user with little help other than spreadsheets, columnar reports and, of course, pie charts.

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