Organizations are interacting with consumers across an average of 3.6 channels and want real-time decision-making capabilities in at least half of those mediums, according to recent report from Experian QAS.
Seventy-nine percent of organizations surveyed for the report, titled “Unlock the Power of Data,” said customer profiling is important or very important to their overall business strategy. To support that initiative, the majority of companies (82 percent) now have an analytics department.
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