Editor's note: DM Review would like to welcome Gary Cokins as our newest online columnist. Gary will share his extensive strategic background in data management and business intelligence in this monthly column on performance management. Watch for it the first week of every month.

Most new improvement methodologies typically begin with misunderstandings about what they are and are not. Perhaps that is why the famous business management author, Peter Drucker, observed that it can take decades before a new and reliable management technique becomes widely adopted. Misunderstandings are typically not a result of ignorance but rather inexperience. The latest buzzword, performance management, is predictably laden with misconceptions due to the lack of experience with it. That is now changing.   

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