Over the past year, I've written several columns that focused in some way on master data management (MDM). I'm beginning to sound like a broken record, even to myself. The funny thing is, as much as I preach the importance of sound MDM to everyone I meet, the master data problem only seems to be getting worse.

Many of the executives I've talked with recently say their companies are thinking about - or are in the midst of - implementing MDM initiatives to help standardize their master data enterprise wide. However, I'm also hearing quite a few stories about how difficult it is to actually implement an MDM project. For that reason, and because I'm such an advocate of MDM and the potential benefits it can bring to any company, I'd like to address several common pitfalls you're likely to encounter in implementing an MDM project and suggest ways to help avoid them.

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