It’s hard to tune into any technologically oriented media outlet these days without hearing about big data. The general premise being that there’s “gold in them thar hills” -- the hills being mountains of unstructured, human-generated data.

While it’s true that big data projects have the potential to harness exabytes of information, all that glitters is not gold. There are certainly nuggets of helpful information to be mined within enterprises, but that same mountain of data likely contains just as much risky information as it does valuable content.

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