Organizations that consider themselves successful at business intelligence (BI) and take action on insight more often use collaborative BI tools, according to the latest Collaborative Computing and Business Intelligence Market Study by research firm Dresner Advisory Services.

The study, part of the firm’s Wisdom of Crowds series of research, examines current and planned use of collaborative technologies and collaborative BI, which it defines as the process where two or more individuals or organizations develop a common understanding that’s then shared and used to build consensus in support of organizational decision-making.

Sales and marketing and executive management are the two functions most likely to use collaboration features within a BI tool, and report the greatest use of file-sharing services, according to the report. These two groups also report the greatest interest in enterprise collaborative frameworks.

"This marks the fourth year we’ve looked at collaboration and collaborative BI and we’re seeing some interesting patterns around usage and importance,” Howard Dresner, founder and chief research officer at Dresner Advisory Services, said in a statement.

A large majority of respondents indicate that their organizations share information effectively, with 24% reporting their organizations have “closed loop” processes and 60% having ad hoc, informal data sharing, Dresner says. Small and large organizations perceive the greatest value in collaborative BI, he says.

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