CODA Financials, Inc., the financial and corporate performance management software specialist, has announced the appointment of Christopher Webb as global PR manager. Chris Webb, who reports to David Turner, CODA's global marketing manager, will be responsible for raising the profile of CODA Group as it challenges for leadership of the U.K. corporate performance management (CPM) market and CPM markets of several other European and Asian countries.

A major boost for CODA in this challenge is its success in tempting Webb away from his international PR role at CPM vendor, Hyperion. Chris Webb joins CODA with an impressive track record in PR. He has more than three years' experience at Hyperion where he was the driving force behind the globalization of its previously US-centric PR strategy. Prior to that, he built a strong reputation with both clients and journalists for generating press coverage for mid-sized software companies at hi-tech PR agency, Insight Marketing and Communications.

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