CMS Watch has offered 12 predictions that the vendor-neutral analyst firm believes will shape content technologies in 2008.  

The CMS Watch analyst team foresees both negative and positive trends. Among the things that may lose their luster next year: Facebook, SharePoint and Web 2.0. But content technology customers should encounter more of a buyers' market for content technology services, and should see vendors focusing on critical infrastructure needs, such as better archiving and simpler search solutions.


The 12 predictions are:

  1. Archiving becomes a prime focus for enterprise content management vendors.
  2. Google will make a bid to become the world's content repository.
  3. SharePoint enters the valley of disappointment.
  4. Return of the buyers' market.
  5. Web 2.0 exhaustion.
  6. Social software vendor collision.
  7. Facebook backlash in the enterprise.
  8. Security and identity management trump functionality for buyers.
  9. Finally bridging Web analytics and online marketing.
  10. Search is dead....Not!
  11. Productization of search platforms.
  12. CMS Watch will have 12 new predictions next year.

CMS Watch reports are available for purchase at

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