In a new study looking at the future of cloud, nearly half (49 percent) of the 1,358 organizations surveyed are using cloud services to fuel revenue generation or new product creation. The fourth annual "Future of Cloud Computing" study by venture capital firm North Bridge Venture Partners in conjunction with research firm Gigaom Research and 72 collaborating organizations analyzes the inhibitors and drivers behind cloud adoption.

Other key findings of the survey include that 45 percent of businesses say they already, or plan to, run their company from the cloud. Software-as-a-service adoption has more than quintupled since 2011, rising from 13 percent adoption to 74 percent in this year’s survey.

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