In a new study looking at the future of cloud, nearly half (49 percent) of the 1,358 organizations surveyed are using cloud services to fuel revenue generation or new product creation. The fourth annual "Future of Cloud Computing" study by venture capital firm North Bridge Venture Partners in conjunction with research firm Gigaom Research and 72 collaborating organizations analyzes the inhibitors and drivers behind cloud adoption.

Other key findings of the survey include that 45 percent of businesses say they already, or plan to, run their company from the cloud. Software-as-a-service adoption has more than quintupled since 2011, rising from 13 percent adoption to 74 percent in this year’s survey.

A majority (56 percent) of organizations are using infrastructure-as-a-service technologies to harness elastic computing resources, the study says, and 41 percent are using platform-as-a-service technologies to prototype and develop new applications.

Two-thirds of the survey respondents think their data will come to reside in some form of cloud over the next two years.

"With four years of data, we're now really beginning to see some interesting trends, such as the five-fold increase in SaaS adoption to 74 percent and the nearly six-fold increase in PaaS adoption to 41 percent," Michael Skok, founder of the Future of Cloud program and general partner at North Bridge Venture Partners, said in a statement.

“With over 11,000 cloud services/APIs and developer adoption of IaaS at 56 percent and PaaS at 46 percent, respectively, we are going to begin seeing the birth of new, re-imagined, cloud-native applications,” Skok said.