A number of young cloud companies, including NetPlenish, TrustCloud, OneWire, and WRNTY, gave presentations at last week’s New York Venture Summit, which was held at the Digital Sandbox in lower Manhattan. The event, put on by youngStartUp Ventures, provides a forum for startups and emerging companies looking to meet venture capitalists, angel investors, and investment bankers.
NetPlenish, one of the first companies on the stage, offers a price-comparison app. Using a barcode scanner built in to the app, shoppers can quickly compile a list of items they regularly buy. NetPlenish stores the list in the cloud. When they’re next in need of razors, soap or other staples, shoppers can open the app and check off the items they need. A pricing algorithm bundles the products together, determines which store offers the best price for the full list of items and routes the order to that store, which delivers the order to the customer.
TrustCloud, another early presenter, tracks the online transactions and other activity of its members, then rates and aggregates that behavior to create a TrustScore. TrustCloud then issues a TrustCard, a widget that displays the member’s TrustScore along with his or her name and picture. The TrustCard can be embedded in emails, blogs and other social media sites, providing a way to gauge online credibility.
OneWire is an employee recruiting service for finance companies, including accounting, insurance and real estate firms. The company’s software-as-a-service product is being used by 300 companies, according to president and COO Brin McCagg. Job seekers create profiles, including career preferences. Employers enter specific criteria for their open positions. And then OneWire pairs the best candidate to each opening. “We provide precise matching,” says McCagg, shortening the time companies spend trying to find the right candidate and lowering recruitment costs.
WRNTY offers a customer relationship management (CRM) software-as-a-service for wholesalers. The company says the service, called SuperRep, allows sales reps armed with iPads to check stock levels, view price lists and discounts, process orders, track deliveries, and access information about the customer. WRNTY says SuperRep works with all major enterprise resource planning systems. There’s a sizeable market for the SaaS product, according to CEO Ofer Yourvexel, who says less than 5% of wholesalers currently use a CRM system.
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