Data is generated everywhere you look: social media sites, opinion sites, online retailers, Web logs, medical sites, product reviews, sensor data, and many more. This data is relevant to your business, and those who embrace it now will gain a competitive advantage. 

Enter the cloud, a big balloon you can stuff with all of this data, a balloon with tentacles that can reach out to all of these sites and extract data that is useful to you. These tentacles can reach out to other clouds, like salesforce.com, to get your customer data. They can reach back to your in-house systems and merge in your sales data. They can reach out to social media sites to gather data about consumer sentiment. Embrace it now and you will do better than those who don’t.

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