April 12, 2010 – SAS launched Social Media Analytics today, with hopes that it will steal some of the spotlight from similar products in the market.
With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums and blogs, the new on-demand software integrates both structured and unstructured data with customer relationship management and marketing systems in a dashboard environment. The release includes predictive analytics, sentiment analysis and support for 13 languages.
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