April 12, 2010 – SAS launched Social Media Analytics today, with hopes that it will steal some of the spotlight from similar products in the market.

With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums and blogs, the new on-demand software integrates both structured and unstructured data with customer relationship management and marketing systems in a dashboard environment. The release includes predictive analytics, sentiment analysis and support for 13 languages.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access