Site analysis is just one of three major classes of analytical systems related to Web marketing. Let's step back and look at each one.

Traffic analysis. These systems track the movement of visitors from page to page within a site.and are what most people think of when they hear "Web site analysis." Products and vendors include Coremetrics, Omniture, Google Analytics (formerly Urchin), Unica NetTracker (formerly Sane Solutions), WebSideStory and WebTrends.

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