While CMOs and other senior business leaders have taken on a larger role when it comes to influencing business technology spending, ownership of the IT budget is still largely in the hands of CIOs, according to a new report from Forrester Research.
Business-only accounts for about 6 percent of U.S. new technology purchases and is rising slowly toward 7 percent, according to the study. About 10 percent of new IT purchases in the U.S. start with the business but shift to the CIO, it says.
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