May 21, 2012 – Some CIOs and IT departments are missing the mark with innovation and executive engagement, which threatens new sources of revenue and competitive advantage, according to new survey results from McKinsey & Co.

The aspects of digital business intelligence in McKinsey’s survey surround big data, analytics, digital marketing and social media tools, and the use of mobile and cloud platforms. When asked their top corporate priority, executives picked big data (9 percent), digital marketing and social tools (8 percent) and mobile and cloud platforms (6 percent), and all three areas were in the top 10 of priorities for a majority of organizations in the survey. Sixty-six percent of executives expect these tech initiatives to make a positive uptick in their operating expenses within three years, McKinsey reported.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access