Ciba Specialty Chemicals manufactures specialty chemicals and paints in 38 countries across five continents and employs over 24,000 people. Based in Basel, Switzerland, Ciba has three operating divisions. The core business of Ciba Colors, one of the divisions, is the development, manufacture and application of color. Customers include ink, paint and plastics manufacturers, as well as the textile and carpet industries. End users include multinational corporations. Industries we serve range from automotive to aerospace and publications to packaging.
Our challenge as a global producer is response time. With specific products manufactured at different plants around the world, our opportunity to shift production in response to market or currency changes is limited. Imports from countries with weaker currencies put us in a highly competitive, price-sensitive environment. Because our pricing flexibility is limited, we focus on product quality, customer service, technical knowledge and support. Ours is essentially a "make-to-stock" business, where trimming the time between order receipt and delivery creates competitive advantage.
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