You would think that growing at 100 percent per year would be a good problem to have for Bid4Spots, an online auction house that caters to radio and TV advertisers. But in our case, the ability to continue to track and sustain this growth through technology presented a challenge for us when it came to choosing a systems integrator.
We were in search of a comprehensive customer relationship management solution that would provide a window into all aspects of our business. We knew the direction we wanted to take and the technical requirements to achieve our business goals. We knew we needed to engage a knowledgeable partner to carry out our plans. As it happened, our selection of an SI became an experience we learned from and one you might learn from too.
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