The College of Healthcare Information Management Executives on Tuesday launched a $1 million National Patient ID Challenge to develop solutions to ensure 100 percent accuracy of every patient’s identity to reduce preventable medical errors.

“If it was you or your loved one, what percentage of the time would you like them to be correctly identified for care purposes?” asked CHIME President and CEO Russell Branzell at the January 19 launch event. “Is 100 percent an audacious goal? You bet. But, I’ll tell you what. For my family, friends and loved ones, 100 percent is the only thing we should be shooting for.”

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