Digital marketing companies continue to ride the chief data officer (CDO) wave. The two latest examples: Both Catalina and Wunderman named CDOs this week to help drive data-driven decisions across the respective companies.

Catalina, the personalized digital media company, named Dak Liyanearachchi to chief data officer of the global business. He oversees Catalina’s insights and analytics group, leveraging a database of shopper purchase history to cull insights into consumer behavior. The goal is to execute high-ROI omnichannel campaigns for retail and brand customers globally, Catalina said in a statement.

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