The chief data officer (CDO) title and role continues to expand globally -- as data-driven companies seek insights across the U.S., Europe, Asia and more.
The latest example: OgilvyOne China, the marketing and ad agency, has named Yi Li as the company's first chief data officer in China. She has more than 15 years of data-driven experience across CRM, consumer insight and computer science across the U.S. and China, according to OgilvyOne.
Yi estimates that China houses roughl 13 percent of the world's data. "This is OgilvyOne's opportunity to harness [that data] and help clients cut through all the complexity and flux," Yi said in a prepared statement. "By combining our clients' own resources with big data, we will be able to help brands identify moments of truths along the customer journey, deliveirng a better customer experience and higher sales."
Yi's title and role is becoming more common in companies and government organizations worldwide. More recently, CDOs have been popping up within data-driven media companies, advertising agencies and marketing firms. Time Inc. named its first CDO, JT Kostman, earlier this month. Similar hires or promotions recently occurred at Catalina and Wunderman.
The Chief Data Officer Trend
Roughly 25 percent of large global organizations will have chief data officers by the end of this year, with 65 percent of CDOs working in the United States, Gartner has estimated. Banking, government and insurance were the first three industries to embrace CDOs.
Faced with growing data and business demands, 61 percent of CIOs want to hire chief data officers(CDOs) within 12 months, according to Experian. And the CDO wave is rising across multiple verticals -- marketing, advertising, government, financial services, technology and more.
Still, CDO job requirements can be complex -- as businesses strive to gather, manage, protect, and monetize data from dozens of sources.
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