Just as a captain charts each point of a long voyage to ensure efficient and safe passage, executives use business strategy to map their current business and to define new growth and revenue opportunities. What direction should a company take to ensure that it meets its corporate objectives? How can executives determine which initiatives require the most attention? Is there an effective way to select the investments that will bring the greatest returns?
In order to align the business strategy planning with the technology organization, the strategic planning process should include business strategy, investment analysis and benefits realization. With tools like these, organizations will be better prepared to navigate the winds of change and uncertainty and to chart a course toward business success.
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