The quest to realize the greatest value from their investment in business intelligence (BI) and data warehousing (DW) technologies and solutions often leaves individuals and organizations wondering why they are realizing only some of the expected benefits. After investing resources, money and time into their BI and DW initiatives and creating technically elegant solutions, individuals who have access to these solutions often choose to obtain the essential information that they need through previous channels and means.

This was the situation at an organization that had just deployed its BI and DW solution. Even though adequate training had been provided and the BI and DW solution had been demonstrated to them as a more efficient mechanism for obtaining information, fewer individuals were embracing the solution than expected. From my experience, organizations that encounter this scenario are typically new to BI and DW technologies, and their employees are accustomed to manual processes and procedures. Noted novelist Arnold Bennett once said, "Any change, even a change for the better, is always accompanied by drawbacks and discomforts." While most people don't like change, BI and DW solutions require change in order to work as intended. If individuals are not using a solution, no benefit can be derived by the organization and the investment in the BI and DW solution has been a waste of resources and capital.

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