Kalido's flagship product for creating, deploying and operating data warehouses, KALIDO Dynamic Information Warehouse (DIW), began as an IT project within Royal Dutch/Shell Group (Shell) that was evolved gradually into a commercial software application. "Shell had a very specific problem," says Bob Potter, president and CEO of Kalido. "They had to collect region-specific data from operating units in more than 100 countries and needed to better understand profitability across products, channels and customers. Shell used Business Objects' business intelligence reporting tools, but they could not find a sufficiently powerful data warehouse application to address their needs for obtaining global views of performance from the multiple systems for BI reporting. They decided to build their own data warehouse solution."

"Their transactional systems included SAP; they're still one of the largest SAP users in the world," says Potter. "They had different instances of SAP throughout Europe, and they wanted to be able to aggregate that data into a data warehouse solution and then report business intelligence to executives." And while Shell's problem was very specific, the solution they developed to address the problem, KALIDO DIW, is applicable to any industry. The Kalido software supports the process of life cycle management of data warehouses and operates on a variety of platforms between ETL and BI tools while solving one of the three biggest problems in the software industry today - the explosion and management of data. "It started there, and it came from theoretical work that was done around general data modeling, data models that were not brittle - models that the company was able to update as fast as the business changed," reports Potter.

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