Certive unveiled a new class of technologies and methods that compresses the business intelligence (BI) life cycle to quickly transform corporate data into competitive advantage. Certive delivers an integrated, Web-based workspace that engages business users and IT in quick cycles of interactive prototyping, development and deployment. The company’s proprietary technology takes a radically new approach by selectively virtualizing components of the corporate data chain to build a dynamic foundation for rapid business intelligence services. At DEMO 2003, Certive demonstrated how quickly and easily a company can prototype, develop and deploy customized BI solutions that are flexible to business change. For the first time, companies are able to bridge the gap between business users’ insatiable demand for timely intelligence and the inflexibility of existing BI infrastructures.

According to Gartner, in 2002 companies spent $18.3 billion on BI initiatives in an effort to improve business performance. Yet, in spite of rising demand, BI remains difficult to implement and maintain, with long project cycles and brittle architectures. The key challenge to BI initiatives is quick response to changing business needs. The BI life cycle today involves lengthy periods of definition, design and development – creating a gap between the rapid pace of business and IT’s ability to revise the corporate data architecture. Traditional BI vendors have attempted to solve this problem by creating better user-facing tools, but ignore the fact that the underlying infrastructure simply cannot keep up with the shifting business requirements.

Certive offers rapid business intelligence that brings responsiveness, flexibility and speed to the corporate data chain, while preserving and enhancing the value of existing investments. Certive?s rapid business intelligence technology selectively virtualizes components of the corporate data chain to transform and extend data without requiring changes to the existing infrastructure. Certive integrates the full BI lifecycle in a single, Web-based workspace that allows business users and developers to share a common view of the entire BI process – from defining requirements to deployment and revisions. Business users and IT engage in quick, iterative cycles of interactive prototyping, development and deployment, compressing the time from business need to delivery and use. Certive’s rapid business intelligence provides a unified foundation for enterprise information integration (EII); business activity monitoring (BAM); modeling; analysis; and what-if scenarios that give IT and business users faster and more responsive intelligence tuned to their performance imperatives.

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