Certive unveiled the Certive Server, a data automation server that uses a model-driven architecture to automate data integration and management for the rapid creation and maintenance of Information Integration and Intelligence (I3) solutions. Certive dramatically reduces the need to invest in hard-coded, disconnected and labor-intensive technologies such as ETL tools, data marts, OLAP cubes and business intelligence user interfaces. The Certive Server leverages investments across an enterprise’s existing data infrastructure while providing a single model-driven method and maintenance point for a wide range of data integration, management and analysis services. Just as the application server altered the IT landscape by improving the economics associated with building applications, the Certive Server reduces the time and costs associated with managing distributed data and building and maintaining intelligence solutions.

Despite the $16.8 billion spent on data integration, management and business intelligence initiatives in 2001, IT departments still struggle to keep their analytic solutions responsive to the changing needs of the organization, and the demands of business users. The problem lies in the inherent inflexibility of traditional data management and intelligence technologies that require IT to hard-code key assumptions and specifications into the fixed schemas and semantics of their infrastructures. When requirements or assumptions change, the entire infrastructure must be reworked - at great expense of time, money and manpower. This economic model is increasingly out of synch with the realities of today’s IT budget and the needs of the real-time enterprise.

"Although today's data integration, management and intelligence initiatives provide some ROI, the process of transforming data into actionable intelligence is costly, complex and not adaptive to business change," said Ford Goodman, president and CEO of Certive. "In fact, annual maintenance costs for these initiatives usually represent 50-100 percent of their total sunk costs. These economics limit every enterprise’s ability to cost-effectively capitalize on its distributed data assets at a time when performance optimization is a strategic imperative. Today, we unveiled a model-driven server technology that accelerates IT's ability to respond to business change, while dramatically improving the economics associated with Information Integration and Intelligence solutions."

"Certive's Model Driven Architecture represents an progressive approach to data integration and management," said Carla Dimond, senior group manager, Market Development, Sun Microsystems, Inc. "MDAs, which are commonly used in the transactional space, can lower the total cost of ownership and reduce time to deployment. By applying a model-driven approach, Certive provides similar benefits for data integration and management."

The Certive product family is the only automated data integration and management solution that leverages a model-driven architecture, conforming to Object Management Group's Unified Modeling Language (UML) standard. The Certive product family consists of three core products:

Certive Model Composer: The Certive Model Composer (CMC) is used to develop, test and deploy Certive solution models. The CMC supports visual, drag and drop configurations of Certive models. Users can model, reuse and tune industry and functionally-specific sets of integration, management and analysis services. Certive’s data management capabilities include the unique ability to tune data materialization and caching at runtime for any distributed data source. Real- time and on-demand solutions become cost- optimized, as a cost-effective balance between data movement and query federation is achieved.

Certive Model Component Library: The Certive Model Component Library is a collection of model fragments and best practices that can dramatically accelerate solution configuration by eliminating the need to develop standard solution patterns from scratch. The library is organized around solutions for technology infrastructure, industries, business functions and business processes. The library is a community effort overseen by Certive and made available as a subscription service to partners and customers.

Certive Server: The Certive Server provides the runtime environment for Certive solution models, manages all aspects of model execution, stores and manages appropriate sets of data and meta data, and provides the resulting set of data services. The Certive Server is native Java middleware and does not require any additional technology components to function. A full set of connectors and adaptors is available, ensuring that relational, multidimensional, hierarchical and message-based data are all available to Certive solutions. The server speaks SQL92 and SQL99 OLAP protocols to ensure maximum interoperability with industry-standard application servers as well as business intelligence and reporting tools. A simple Web development framework is also included, supporting both rapid prototyping of business intelligence solutions and the availability of analytic UI components within industry- standard portals.

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