Certive unveiled the Certive Server, a data automation server that uses a model-driven architecture to automate data integration and management for the rapid creation and maintenance of Information Integration and Intelligence (I3) solutions. Certive dramatically reduces the need to invest in hard-coded, disconnected and labor-intensive technologies such as ETL tools, data marts, OLAP cubes and business intelligence user interfaces. The Certive Server leverages investments across an enterprise’s existing data infrastructure while providing a single model-driven method and maintenance point for a wide range of data integration, management and analysis services. Just as the application server altered the IT landscape by improving the economics associated with building applications, the Certive Server reduces the time and costs associated with managing distributed data and building and maintaining intelligence solutions.

Despite the $16.8 billion spent on data integration, management and business intelligence initiatives in 2001, IT departments still struggle to keep their analytic solutions responsive to the changing needs of the organization, and the demands of business users. The problem lies in the inherent inflexibility of traditional data management and intelligence technologies that require IT to hard-code key assumptions and specifications into the fixed schemas and semantics of their infrastructures. When requirements or assumptions change, the entire infrastructure must be reworked - at great expense of time, money and manpower. This economic model is increasingly out of synch with the realities of today’s IT budget and the needs of the real-time enterprise.

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