CenturyLink, the $18 billion telecom provider, is preparing to hire dozens of additional data scientists. Chief Science Officer Manav Misra -- from his seat in the CenturyLink Cognilytics business -- is leading the charge. But what exactly are his key priorities for all of that big data talent? Misra shared his insights with Information Management this week.

First, a look at the bigger picture: Misra co-founded Cognilytics -- which CenturyLink acquired in December 2014. The deal empowered CenturyLink with a range of big data and analytics capabilities -- including Hadoop and SAP Hana expertise. The goal, among others, has been to blend those big data capabilities with CenturyLink's growing cloud expertise.

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