Celequest, the latest venture by Informatica cofounder Diaz Nesamoney, today announced new software for business activity monitoring (BAM) that provides crucial visibility into the operations of the real-time enterprise. Concurrent with today’s company launch is the general availability of Celequest 2.0, the industry’s first integrated software suite for building and deploying business activity-monitoring applications across the enterprise.

The real-time enterprise is a fast-emerging business imperative driving demand for technology that can simultaneously deliver low latency – the time between when a business event occurs and when action is taken, and high adaptability – the power to adjust the flow and content of relevant information “at will” throughout the business cycle. At the core of next- generation business intelligence and operational analytics, BAM provides real- time visibility into mission-critical operations as well as the tools for businesses to adapt quickly and effectively to change. According to Gartner, BAM will grow to become one of the top four initiatives driving IT investment and strategy in enterprises where faster reaction is key to operational efficiency and will be a significant component of the projected $22.4 billion market (by 2005) for business intelligence (BI), network systems management (NSM), and application integration and middleware (AIM).

“Real-time visibility into operations is a key requirement for agile companies that will emerge as leaders. Business Activity Monitoring is like the central nervous system of a real-time enterprise, constantly measuring and responding to events in the business,” said Diaz Nesamoney, founder, President, and CEO of Celequest. “Celequest was founded to fulfill the vision of providing pioneering products to address the need for real-time operational visibility. It is exciting for me once again to bring together a world-class team to define the next generation of business intelligence by introducing breakthrough innovations that overcome the limitations posed by current BI products in addressing the needs of the real-time enterprise.”

"Celequest helps organizations provide real-time insight into critical business operations and enables business users to react rapidly to changing business conditions," said Colin White, president, Intelligent Business Strategies. “The use of BAM for real-time and automated decision making will grow significantly over the next few years, and Celequest is ideally positioned to be a key industry leader in the rapidly evolving BAM marketplace.”

“IDC believes that a new generation of decision-centric business intelligence tools and analytic applications are emerging today based on the need for faster analysis and decision cycles,” said Dr. Henry Morris, group vice president, Applications and Information Access at IDC. “Markets with rapid change, new competitors, slimmer profit margins, and ongoing pricing changes require frequent analysis triggered by business events and linked to rules that direct actions. Celequest is attacking these real-time issues head- on with their innovative technological approach.“

Prior to founding Celequest, Diaz Nesamoney was cofounder, president and chief operating officer at Informatica Corporation, where he was responsible for company operations including products, sales, and marketing. After cofounding Informatica, Nesamoney played a key role in guiding the company from start-up in 1996 to become a $200M public company by the year 2002 and market leader for data integration products used for data warehousing. Prior to Informatica, he was responsible for data management products at Unisys.

Celequest also announced today the appointments of Peter Galvin, vice president of Marketing and Nasi Jazayeri, vice president of Engineering. The Celequest team is now comprised of seasoned business executives and innovators who have built highly scalable data and BI infrastructure at companies such as Informatica, TIBCO, Sybase, Red Brick, Informix, Inktomi, and Oracle.

“Celequest’s mission is to deliver real- time business intelligence tools that allow companies to develop tremendous operational efficiency and real- time models for customer responsiveness. The result is an event-driven system that responds to day-to-day and even minute-by- minute operational needs,” added Nesamoney.

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