Celequest, a provider of software for business activity monitoring (BAM), announced general availability of Celequest 2.0, the industry's first integrated software suite for building and deploying business activity- monitoring solutions across the enterprise. As the industry's first and only solution architected for BAM, Celequest 2.0 drives real-time visibility, action and results to harness the power of BAM for improving operational efficiency and increasing profitability in the enterprise.

The software enables business users across the enterprise to gain real- time visibility into mission- critical operations to make the organization nimble and responsive to changes. By taking a fundamentally different approach to Business Intelligence (BI), Celequest focuses on what "is" happening in the enterprise rather than what "has" happened or what "might" happen. Celequest monitors key business events and relates those events to historical or contextual information from data warehouses or operational systems in real time, alerting users to exception conditions as they occur. Celequest software allows users to receive alerts to critical business events and real-time metrics in order to act on those events as they occur, when it really matters, not days or weeks later.

Celequest 2.0 tightly integrates four complementary software components to provide a complete solution for BAM. The product suite's components include:

  • Celequest 2.0 Activity Server: delivers patent- pending "streaming" database technology that materializes and caches real-time temporal views of events and integrates historical context data. The Activity Server utilizes an Adaptive Modeling Engine that executes business rules, manages exception conditions, and enables dynamic event modeling, including time-series analysis.
  • Scenario Modeler:enables business users to model complex analytical scenarios dynamically and evaluate them in real time with a Microsoft Excel-like interface.
  • Activity Dashboard: provides business users with visibility into real-time metrics and alerts and allows users to acknowledge and initiate action.
  • Application Workbench: creates baseline business views and data models that provide a real-time representation of business activity; this information is then correlated with contextual information to provide a meaningful picture of the activity. "While traditional business intelligence software enables companies to analyze what has happened historically in a business, these technologies are inherently incapable of providing real-time visibility and insight into what is currently happening," said Diaz Nesamoney, founder and CEO of Celequest. "Celequest recognized that existing technologies cannot be retrofitted to solve this problem; therefore a fundamentally new architectural approach to business intelligence was needed to enable the real-time enterprise. We built Celequest 2.0 from the ground up to address the unique challenges of BAM."

    Nesamoney launched Celequest after successfully co-founding data integrator Informatica. As President and Chief Operating Officer, he guided the company from start-up in 1996 to become a $200 million public company and market leader by the time he left in 2002.

    The core capabilities that distinguish the Celequest 2.0 BAM platform from alternative approaches include:

    • Streaming DataFlow Engine: Celequest's patent-pending Streaming DataFlow engine captures business events as they occur and combines them with related operational or historical data to provide real-time metrics. By employing an event-driven approach rather than traditional batch-driven solutions, the engine detects trends and material events that require action, minimizing response times between events and action.
    • Adaptive Intelligence and Dynamic Rules Modeling Capabilities: Celequest's Adaptive Intelligence¬Ą§ uniquely enables business users to change and model real-time scenarios dynamically. Business rules are used to determine what conditions or trends require action.
    • Temporal Processing: Most BI products work on the notion of a batch "snapshot" and are therefore unable to associate time with events or to process events over a time window - capabilities that are key to detecting trends in real time. Celequest 2.0 enables systems to distinguish between momentary spikes - typically one-time changes that resolve themselves ¡V and real trends, eliminating "false alarms."

    According to a recent report from Gartner, the market for pure-play business activity monitoring vendors such as Celequest is growing. In this report Gartner recommends that enterprises with an immediate need for BAM functionality "consider using a pure- play BAM vendor to layer an independent solution on top of their established application infrastructures." "Gartner believes that initial tactical implementations of BAM can provide immediate benefit, and we see the primary source of innovation in BAM coming from pure-play BAM vendors " said Bill Gassman, principal analyst, Gartner.
    Critical business events that could be analyzed and addressed in real-time using Celequest 2.0 include: an increase in call volume in a call center; changes in investment positions; inventory levels falling below a certain threshold; a demand forecast drop; and an increase in product returns. Customers in financial services, retail, manufacturing and Homeland Security will benefit from using Celequest 2.0 to provide real-time activity monitoring.

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