In my examination of the top criteria applied by IT organizations during customer data integreation (CDI) and master data management (MDM) solution evaluations, I consistently see 10 major areas of focus:
Much discussion has already been given to criteria one through seven. Given my recent experiences with evaluation teams, I would like to provide more detail on number eight - analytics - in this month's column. The basic premise is that CDI and MDM solutions go a long way toward integrating front- and back-office systems, i.e., linking sales/marketing/service enterprise customer relationship management (CRM) functionality with the financials, especially with the enterprise resource planning (ERP) back office. Despite being marketed by the various CRM and ERP vendors as ready for such integration off the shelf, most businesses are underwhelmed by CRM and ERP packaged capabilities to do so.
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