In my examination of the top criteria applied by IT organizations during customer data integreation (CDI) and master data management (MDM) solution evaluations, I consistently see 10 major areas of focus:

Much discussion has already been given to criteria one through seven. Given my recent experiences with evaluation teams, I would like to provide more detail on number eight - analytics - in this month's column. The basic premise is that CDI and MDM solutions go a long way toward integrating front- and back-office systems, i.e., linking sales/marketing/service enterprise customer relationship management (CRM) functionality with the financials, especially with the enterprise resource planning (ERP) back office. Despite being marketed by the various CRM and ERP vendors as ready for such integration off the shelf, most businesses are underwhelmed by CRM and ERP packaged capabilities to do so.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access