Catalina -- one of the top digital media companies focused on consumer packaged goods -- is no stranger to big data, business analytics and effective information management. But merely gathering the right data isn't enough. Leveraging a range of data, Catalina is striving to drive business and client value.
That's where Catalina Chief Data Officer (CDO) Dak Liyanearachchi enters the picture. An eight-year Catalina veteran, Liyanearachchi shifted to the newly created CDO post earlier this month. Prior to the CDO role, he was senior VP of global data and analytics for Catalina. Read between the lines, and it looks like Catalina and Liyanearachchi have rich histories of data expertise. But where does Catalina go from here -- especially as it strives to gather, manage, safeguard and monetize data from a range of sources?
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